Hidden in plain sight is a little-known fact. While OTAs seem to be in competition, they are actually in collusion, working together to keep prices high. Ever notice how prices are always just about the same across the internet? Most OTAs you can name are owned by one of the two giants: Booking Holdings (Booking.com, Priceline, Kayak, Agoda, etc.) or Expedia Group (Expedia, Hotels.com, Trivago, Orbitz, Travelocity, and more). Prices among their brands are kept within close range to give a very misleading appearance of competition.